Today on our blog we are focusing on how to market your rental property. This is something you can undertake on your own, as an individual landlord, or you can hire a professional property management company to handle it for you.
There are certain things people like to do when they have a place for rent and they’re trying to generate interest. You might try word of mouth, where you’ll tell your friends and ask people to let others know about your property. You can even put an ad on Craigslist, which I don’t need to tell you can be very dangerous in some situations. A third way that individual owners will advertise their property is by putting a yard sign in the windows or on the grass at the property. These things may get you a response, but it’s hard to know if you’re getting ideal tenants calling you.
When you hire a professional property management company like Park Management & Realty Services, you get several benefits. We have a little more connection to the community and we’re able to target potential renters and get the word out to hundreds and thousands of people who may be interested in renting your property.
The first thing we do is to list your rental on our website. But it goes further than that. The listings on our website are shared with hundreds of other websites that are specialized with features that connect tenants to rental properties. We’ll often get calls from out of state when people are relocating to this area and need a nice place to live. We’ll get calls from students who need housing and people who are downsizing and don’t know what to do next. The opportunities are countless when you have a professional property management company marketing your property.
We list your rental on the Multiple Listing Service (MLS), which brings Realtors from all over the valley to your property. When a real estate agent finds your property and thinks it might be good for a client, they can bring them directly to your house and talk about the benefits.
A professional yard side out front is always important. Brand recognition is everything, and when a professional sign is in front of your house, you’ll have a greater likelihood of getting a credible response.
We like to help you solve all your rental problems, so if you have questions about marketing your property, please contact us at Park Management & Realty Services, and we’d be happy to help you.